When Querying Its Marketing Information System (MIS), One Convenience Store

question 219

Multiple Choice

When querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this information from its MIS to find a statistical link between the two product categories.

• A) linear trend extrapolation
• B) heuristic modeling
• C) data mining
• D) descriptive research
• E) RFID data

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Definitions:

Heart Disease Rates

Refers to the prevalence or incidence of cardiovascular conditions within a specific population, often utilized as an indicator of public health.

Naturalistic Observation

An investigatory technique that involves monitoring individuals in their natural surroundings without the observer making any changes.

Descriptive Method

Research methods aimed at describing characteristics of a population or phenomenon, often through observation, surveys, or case studies.

Case Study

A research method involving an in-depth examination of an individual, group, or event to explore causation in order to find underlying principles.