Retail Store Type and Usage Rate Are Both Variables Used

question 104

Multiple Choice

Retail store type and usage rate are both variables used to employ ________ segmentation.

• A) geographic
• B) demographic
• C) loyalty
• D) psychographic
• E) behavioral

---

Definitions:

Procedural Memory

A type of long-term memory responsible for knowing how to perform tasks, such as riding a bike or typing, without conscious awareness of the learned movements.

Pseudoforgetting

The phenomenon where information was never actually learned or encoded into memory, leading to the perception of forgetting.

Phonemic Encoding

The process of converting sounds into mental representations of letters or words during the memory process.

Retrieval Cue

A retrieval cue is an external or internal stimulus that helps trigger the recall of information stored in memory.