Which of These Is Collected from Consumers to Develop a Product's

question 103

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

• A) consumer judgments about the important attributes for a product or brand class
• B) a listing of all prospective brands and products
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

Speech-to-Text Technology

A technology that converts spoken language into written text through computational processing.

Text and Walk

An application or feature in some smartphones that uses the camera to display the path ahead on the screen, allowing users to see obstacles while texting and walking.

Fair Use Doctrine

A legal principle allowing limited use of copyrighted material without requiring permission from the rights holders, typically for purposes such as commentary, criticism, teaching, or research.

Digital Rights Management (DRM)

a technology used to control the use and distribution of digital content, such as music, movies, and software, to protect copyrights.