College Dorm Residents Frequently Want to Keep and Prepare Their

question 66

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge understands this and markets a combination microwave, refrigerator, freezer, smoke sensor, and charging station appliance targeted to these students. MicroFridge is most likely using which basis of segmentation?

• A) sociocultural segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) behavioral segmentation
• E) socioeconomic segmentation

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Definitions:

Personal Selling Process

A series of steps a salesperson follows to persuade potential customers to buy a product or service, usually involving personalized interactions.

Personal Selling Process

A series of steps that a salesperson follows to persuade potential buyers to make a purchase, including prospecting, approach, presentation, handling objections, closing, and follow-up.

Presentation Stage

The phase in a project or process where findings, concepts, or products are displayed or communicated to an audience.

Follow-up Stage

The phase in a project or process that involves monitoring outcomes and making any necessary adjustments after the initial implementation.