Figure 9-7 -Figure 9-7 Above Shows the Market-Product Grid for a Wendy's

question 162

Multiple Choice

Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is

• A) the level of discretionary income the student has.
• B) whether the student pays in-state or out-of-state tuition.
• C) whether the student has the disposable income to eat at Wendy's.
• D) combining where the student lives, if on campus, or what time the student commutes.
• E) the meals eaten at the Wendy's restaurant.

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Definitions:

Addiction

A compulsive, chronic, physiological or psychological need for a habit-forming substance, behavior, or activity having harmful physical, psychological, or social effects.

Type I Alcoholism

A pattern of alcohol dependence that typically emerges after the age of 25 and is less strongly associated with genetic factors.

Low-Nicotine Cigarettes

Cigarettes that have been engineered to contain reduced amounts of nicotine compared to traditional cigarettes.

Nicotine

A potent chemical found in tobacco plants that acts as a stimulant and can lead to addiction.