A Perceptual Map Is

question 25

Multiple Choice

A perceptual map is

• A) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B) a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C) a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.
• D) a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E) the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

LGBTQ

An acronym standing for lesbian, gay, bisexual, transgender, and queer or questioning, representing a community of individuals with diverse sexual orientations and gender identities.

Non-Binary Trans*

Individuals who identify as transgender and whose gender identity does not fit within the traditional binary notions of strictly male or female.

Urban Neighborhoods

Areas within cities that are characterized by higher population density and diverse social characteristics compared to rural areas.

White Flight

The phenomenon of white people moving out of urban areas, particularly those with increasing minority populations, into suburban or rural areas.