During Its Market Segmentation Process for the Nike Air Jordan

question 137

Multiple Choice

During its market segmentation process for the Nike Air Jordan 6 Retro Paris Saint-Germain basketball shoe, which sells for $225 a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of

• A) selecting target market segments to reach.
• B) forming products to be sold into groups.
• C) developing a market-product grid and estimating size of markets.
• D) taking marketing actions to reach target markets.
• E) forming prospective buyers into segments.

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Definitions:

Observers

Individuals or entities that watch or monitor events, behaviors, or phenomena without directly influencing the outcomes.

Training Design

The process of structuring and organizing a program or course to effectively impart knowledge or skills.

Learning Objectives

Specific goals that outline what learners should know, understand, or be able to do by the end of an educational activity.

Complex Ideas

Thoughts or concepts that are intricate and involve multiple components or considerations.