A Disadvantage of the Mall Intercept Interview Method Is

question 6

Multiple Choice

A disadvantage of the mall intercept interview method is

• A) the difficulty in finding qualified interviewers to work at relatively low salaries.
• B) the lack of reliability due to changes in customer traffic during holidays.
• C) the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.
• D) the people selected may not be representative of the target market.
• E) the people only participate to receive something in return, so their answers are often biased.