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In its early years, Apple was often called "Camp Runamok" because
Class Consciousness
The awareness and understanding that individuals have of their place in a class system, including the interests and struggles associated with their class position.
Conflict Theory
A perspective in sociology that emphasizes the social, political, or material inequalities of a social group, critiquing the broad socio-political system.
Erving Goffman
A Canadian sociologist and writer, known for his detailed analyses of human interactions and presentation of self in everyday life.
Talcott Parsons
An American sociologist known for his development of a general theory for the study of society called action theory or the system theory.
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