Segmentation Based on Where Prospective Customers Live or Work Is

question 143

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as

• A) zip code segmentation.
• B) geographic segmentation.
• C) trade area segmentation.
• D) district segmentation.
• E) NAICS code segmentation.

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Definitions:

Ethical Concerns

Issues or situations that require a person or organization to choose between actions that must be evaluated as right or wrong.

Organizational Change Strategy

A plan employed by a company to transform its structure, operations, culture, or processes.

Parallel Learning Structures

Organizational arrangements that allow for simultaneous and complementary learning processes to occur, supporting innovative solutions and adaptation.

Entrepreneurial Culture

An organizational culture that fosters innovation, risk-taking, and the proactive pursuit of opportunities.