Product Repositioning Is

question 109

Multiple Choice

Product repositioning is

• A) the place a product offering occupies in consumers' minds on important attributes.
• B) using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C) changing the place an offering occupies in a consumer's mind relative to competitive products.
• D) the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E) the competitive advantage of one product over another.

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Definitions:

APA

Stands for the Administrative Procedure Act, a U.S. federal statute that governs the way administrative agencies of the federal government may propose and establish regulations.

Procedural Requirements

Specific protocols and rules that must be followed in legal and regulatory processes to ensure fairness and compliance.

Legislative Rules

Regulations issued by government agencies, based on the authority derived from statutes, that have the force of law.

Federal Level

Pertaining to or involving the national government of a country, as opposed to state or local levels.