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Some Timex Wristwatches Can Be Purchased for Less Than $30

question 70

Multiple Choice

Some Timex wristwatches can be purchased for less than $30 while Rolex wristwatches may carry a price tag of several thousand dollars. In general, consumers view Timex watches as being dependable, relatively accurate, and inexpensive timepieces that can be purchased in drugstores, discount stores, and department stores. The Rolex brand is perceived as an expensive status symbol distributed in fine jewelry stores or specialty shops. By using distinctly different pricing and distribution strategies, the marketers of Rolex watches

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

Identify effective communication strategies for building brand image and customer education.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

Analyze the elements of IMC strategies based on consumer perspective and marketing communication objectives.

Definitions:

Army of the Potomac

The primary Union fighting force in the Eastern Theater of the American Civil War, notable for its role in major battles and campaigns under various commanders.

U.S. Military Academy

Also known as West Point, a prestigious institution that educates and trains officers for the United States Army.

Economic Problems

Issues related to the production, distribution, and consumption of goods and services, often resulting in unemployment, inflation, or recessions in a country's economy.

Confederacy

A federation of southern states that seceded from the United States from 1861 to 1865, leading to the American Civil War.