New Balance Has Many Offerings

question 21

Multiple Choice

New Balance has many offerings. It makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB insole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of

• A) mass customization.
• B) product definition.
• C) market segmentation.
• D) single chain marketing.
• E) market specific selection.

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Definitions:

Instant Messages

Real-time text-based communications between two or more people over the internet or a network.

Nonverbal Signals

Communication cues that do not involve words, such as facial expressions, body language, and gestures.

Completion Step

The final phase in a process or project where all necessary tasks are concluded and the project is considered finished.

Instant Messaging

A form of real-time digital communication that allows users to send text messages and media instantly over the internet.