Which of the Following Is Not a Criterion That Would

question 20

Multiple Choice

Which of the following is not a criterion that would support forming market segments?

• A) The ability to assign buyers to a segment is cost-effective and simple.
• B) The result of segmenting will cause an increase in market share or profit.
• C) There are significant similarities among buyers in the market segment.
• D) There is a potential marketing action to reach the segment.
• E) The cost to reach the segment exceeds the expected returns.

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Definitions:

Decisions

Choices made from among alternative courses of action that may affect an organization or individual's course.

Formal

Following or being in accord with established procedure, principle, or protocol, often in organizational or official settings.

Large Organizations

Companies or institutions with a large number of employees, complex structures, and extensive operational scopes.

Formalization

The extent to which rules, procedures, and standards guide employee behavior within an organization.