Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

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Definitions:

Employee Share Ownership

Programs that allow employees to own shares or a stake in the company they work for, aiming to align interests and boost motivation.

Profit-sharing Plans

Compensation schemes where employees receive additional benefits based on the company's profits, designed to align employees' interests with the financial success of the organization.

Shares

Ownership units in a company that represent a portion of the equity and entitle the holder to a share of the corporation's profits, often through dividends.

Bonus Pay Plan

A compensation strategy where employees receive additional pay based on performance, often aimed at incentivizing higher productivity.