When Compared to a Multiple Products, Multiple Market Segments Strategy

question 168

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy

• A) is a much more effective means of meeting consumers' individual needs.
• B) creates greater savings in production costs.
• C) is a more effective way of meeting organizational objectives.
• D) has significantly higher distribution costs.
• E) is more profitable since a firm can charge the new segments higher prices without changing the product.

---

Definitions:

Hue

A dimension of color perceived by humans, determined by the wavelength of light, such as red, green, or blue.

Hue

A specific color shade or a property of color defining its spectrum position.

Sensory Adaptation

The process by which a sensory system becomes insensitive to a constant stimulus over time.

Sensory Receptor Cells

Specialized cells responsible for converting external stimuli from the environment into internal electrical impulses for the nervous system.