Wonk Is a Unique Furniture Company That Design, Builds, and Retails

question 60

Multiple Choice

Wonk is a unique furniture company that design, builds, and retails in Brooklyn, NY. You can customize your design with creative input, including personalizing items with wood and lacquer options or environmentally conscious materials and finishes, though the options are not unlimited. Wonk relies on

• A) order customization.
• B) a one product, one market segment strategy.
• C) build-to-order manufacturing.
• D) specialty customization.
• E) mass customization.

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Definitions:

Fight-Or-Flight Theory

A physiological theory that explains how animals and humans respond to threat or danger with a primary physiological reaction to either fight or flee.

Tend-And-Befriend Theory

A stress response theory proposing that, under stress, individuals (particularly women) are predisposed to nurturing activities and seeking social support.

Needs For Affiliation

The psychological desire to belong to or be associated with groups or to have positive relationships with others.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.