There Are Five Steps Involved in Segmenting and Targeting Markets

question 11

Multiple Choice

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

• A) Create product groupings.
• B) Identify market needs.
• C) Take marketing actions to reach target markets.
• D) Develop a market-product grid and estimate size of markets.
• E) Form prospective buyers into market segments.

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Definitions:

Automate

The use of technology to perform tasks with minimal human intervention.

Overdraw

Occurs when an account's balance goes below zero because more money has been withdrawn from the account than was available.

Sales Receipt

A document that provides evidence of a transaction in which goods or services are purchased and paid for in full at the time of the sale.

Time of Sale

The exact moment a transaction is completed and finalized, often referring to the point when a customer makes a payment to a merchant in exchange for goods or services.