Examlex
Segmentation based on where prospective customers live or work is referred to as
Central Route Persuasion
A technique for persuasion that requires thorough examination and consideration of the message's arguments and evidence in depth.
Small Request
A strategy in compliance that involves making a minor request followed by a larger one to increase the likelihood of the larger request being agreed upon.
Foot-In-The-Door Phenomenon
A principle in social psychology suggesting people are more likely to agree to a large request after first agreeing to a small, related request.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues, such as attractiveness or celebrity endorsement, to elicit a response without requiring deep processing of the message content.
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