Variables That Are Based on Some Objective Physical (Gender, Ethnicity)

question 135

Multiple Choice

Variables that are based on some objective physical (gender, ethnicity) , measurable (age, income) , or other classification attribute (birth era, occupation) of prospective customers are used in which segmentation base?

• A) personality
• B) usage
• C) needs
• D) demographic
• E) behavioral

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Definitions:

Insurance Premiums

Regular payments made to an insurance company to maintain coverage of a policy.

Regular Premium

Periodic payments made for an insurance policy.

No-fault Insurance

An auto insurance policy wherein insured individuals are compensated by their own insurer, regardless of fault, in the event of an accident.

Collision Deductible

The out-of-pocket expense that a policyholder must pay before an insurance company covers the cost of damage in a collision.