Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 192

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is

• A) behavioral segmentation.
• B) affective segmentation.
• C) socioeconomic segmentation.
• D) psychographic segmentation.
• E) sociocultural segmentation.

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Definitions:

Environmentally Friendly

Refers to products, services, or practices that cause minimal harm to the environment or contribute to its sustainability.

Manufacturing Techniques

Various methods, technologies, and processes used in the production of goods, ranging from traditional manufacturing processes to advanced digital technologies.

Virtuous Circle

A chain of events that reinforces itself through a feedback loop, leading to a favorable outcome.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.