Segmentation Based on What Product Features Are Important to Different

question 120

Multiple Choice

Segmentation based on what product features are important to different customers is a form of

• A) demographic segmentation.
• B) behavioral segmentation.
• C) psychographic segmentation.
• D) geographic segmentation.
• E) socioeconomic segmentation.

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Definitions:

Gross Profit

The difference between revenue and the cost of goods sold, indicating how efficiently a company produces goods/services at a profit.

Operating Income

Earnings before interest and taxes (EBIT), representing the profit a company generates from its core operations.

Income Tax Expense

The amount of money that an individual or corporation owes to the government based on their taxable income.

Effective Income Tax Rate

The average rate at which an individual or corporation is taxed, calculated by dividing the total tax expense by the taxable income.