Which of These Is Collected from Consumers to Develop a Product's

question 103

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

• A) consumer judgments about the important attributes for a product or brand class
• B) a listing of all prospective brands and products
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

Main Form

The primary window or screen in a software application which provides the main user interface for interacting with the program's features.

Related Form

In database design, a form that is linked or associated with another form, typically used to display related records or data.

List Width

The horizontal dimension or extent of a list or column in a user interface, which can often be adjusted for better visibility or to accommodate the content.

Combo Box

A user interface control that combines a drop-down list or box with a single-line textbox, allowing users to select an item from a list or type a value.