The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 196

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A) trial.
• B) the average number of times a person in the target audience is exposed to an advertisement.
• C) consumption preferences.
• D) turnover.
• E) usage rate.

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Definitions:

Wages

The fixed regular payment, typically paid on a daily or weekly basis, made by an employer to an employee, especially to a manual or unskilled worker.

Bretton Woods

Refers to the international monetary system established in 1944, creating fixed exchange rates, the International Monetary Fund (IMF), and the World Bank to promote global economic stability.

Supervise

To oversee, direct, or manage activities or people, ensuring tasks are completed efficiently and standards are met.

Exchange Rates

The equivalent worth of one currency in terms of another during conversion.