A Firm Trying to Obtain Data on the Number of Households

question 149

Multiple Choice

A firm trying to obtain data on the number of households that buy a particular product would most likely use which type of marketing research?

• A) descriptive
• B) explanatory
• C) exploratory
• D) causal
• E) concrete

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Definitions:

Volume

A section of a storage device that receives a drive letter and to which data can be written.

RPM

Revolutions Per Minute, a measurement of the frequency of rotation, specifying the number of turns completed in one minute around a fixed axis.

Data Transfers

The process of moving or copying data from one location to another, which can occur within or between computers or devices.

Stored

Refers to the act of keeping or placing data in a storage device for retrieval at a later time.