In Marketing Research, Sampling Refers to

question 88

Multiple Choice

In marketing research, sampling refers to

• A) testing the effectiveness of a marketing alternative in a supervised setting.
• B) collecting various secondary data through electronic or mechanical means.
• C) allowing a subject to experience firsthand a new or updated product or service.
• D) selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.
• E) testing members from all ages, both genders, and different levels of income and education to guarantee reliable information.

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Definitions:

Elasticities

Measurements of how changing one economic variable affects others, such as how quantity demanded will change as a result of price changes.

Subsidy Benefit

Government-provided support to aid businesses, individuals, or sectors of the economy through financial help.

Elasticities

Measures in economics that demonstrate how the quantity demanded or supplied of a good responds to changes in price or other factors.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization.