In Marketing Research, ________ Involves Generalizing the Results from the Sample

question 37

Multiple Choice

In marketing research, ________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.

• A) nonprobability sampling
• B) probability sampling
• C) extrapolation
• D) statistical inference
• E) criteria sampling

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Definitions:

Case Studies

Research method involving the detailed examination of an individual case or cases, usually to understand or illustrate broader principles or practices.

Single Situations

Instances or occurrences that are unique or isolated in context.

Survey Studies

Research methods that involve collecting data from a sample of individuals through their responses to questions.

Field Studies

Research activities conducted in real-world settings outside of a laboratory or office, aiming to collect data in its natural environment.