In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 77

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A) Carmex sentiment
• B) Carmex Twitter followers
• C) Carmex conversation velocity
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

Societies Progress

The development and evolution of social, economic, and cultural practices within societies, often aimed at improvement or advancement.

Gender

Gender refers to the roles, behaviors, activities, and attributes that a given society considers appropriate for men, women, and non-binary individuals.

Emancipatory Subjects

Emancipatory subjects are individuals or groups that actively work towards or embody liberation from various forms of oppression, seeking to achieve greater freedom and equality.

Societies Progress

The concept or measurement of improvement and development within societal structures, often based on factors like technological advancement, social equality, and economic growth.