Even Though Primary Data Can Be Especially Valuable to an Individual

question 281

Multiple Choice

Even though primary data can be especially valuable to an individual firm, secondary data are often used because

• A) secondary data are much more up-to-date and tailored to a specific firm or industry.
• B) secondary data, although far more expensive, are also much more reliable.
• C) primary data are usually more costly and time-consuming to collect.
• D) primary data can be accessed by virtually anyone so the information generated loses much of its value.
• E) primary data are less fact and figure based; they are more subjective and therefore more vulnerable to misinterpretation.

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Definitions:

Bhutan

A landlocked country in the Eastern Himalayas, known for measuring prosperity by Gross National Happiness rather than Gross Domestic Product.

Postmodernity

A term that characterizes postindustrial societies, including a focus on the production and management of information and skepticism of science and technology.

Modernity

The quality or condition of being modern, often associated with cultural and economic developments in society following the Age of Enlightenment.

Social Change

The alteration over time in behavior patterns, cultural values, and norms of a society.