A Cross Tabulation Refers to

question 29

Multiple Choice

A cross tabulation refers to

• A) the selection of a group of people, asking them questions, and treating their answers as typical of all those in whom they represent.
• B) a method of presenting and analyzing data involving two or more variables to discover relationships in the data.
• C) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
• D) "what if" questions that determine how hypothetical changes in marketing mix drivers influence the buying decisions of a household.
• E) the operation of computer networks that can store and process data.

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Definitions:

Time Deposits

Savings accounts or certificates of deposit that hold a fixed sum of money for a specified period of time, during which the depositor cannot withdraw the funds without penalty.

Required Reserves

The minimum amount of reserves a bank must hold as mandated by regulatory authorities, based on a percentage of the bank's deposit liabilities.

Demand Deposits

Bank accounts from which money can be withdrawn at any time without any notice to the bank.

Original Maturity

The original length of time until a financial instrument, such as a bond or loan, is due to be repaid in full.