When It Is Desirable for the Interviewer to Be Flexible

question 260

Multiple Choice

When it is desirable for the interviewer to be flexible in asking probing follow-up questions for marketing research, data would be best collected using

• A) mail surveys.
• B) mechanical observations.
• C) paper diaries.
• D) individual interviews.
• E) online surveys.

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Definitions:

Bounded Distribution

A statistical distribution with both a minimum and maximum value, limiting the range of possible outcomes.

Uniform Continuous Probability Distribution

A type of distribution where all outcomes in a certain interval are equally likely.

Equally Likely

A term used in probability to denote outcomes that have the same chance of occurring.

Continuous Probability Distributions

Mathematical functions that represent the probabilities of all possible continuous outcomes for a random variable.