Figure 8-6B -Consider Figure 8-6B Above. Suppose You Are an Owner of Owner

question 203

Multiple Choice

Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. If you wanted to target a heavy-use market segment based on the results presented, which would you select?

• A) 45 and older
• B) once a week or more
• C) 25 to 44
• D) once a month or less
• E) under 25

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Worldwide Networks

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Males who come from families with significant economic resources, often associated with advantages in education, opportunities, and social networks.