One Objective in the Marketing Research Jeff Gerst, Who Manages

question 272

Multiple Choice

One objective in the marketing research Jeff Gerst, who manages the Carmex social media properties, undertook using Facebook involved

• A) assessing the market for its new hand cream product.
• B) projecting the market size for the Carmex Moisture Plus line of premium lip balms for women.
• C) assessing the market for Carmex products outside the United States in countries where Facebook is active.
• D) evaluating the effectiveness of integrating Carmex Facebook promotions with traditional Carmex promotions.
• E) narrowing the number of flavors going into quantitative testing from three to two.

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Definitions:

Cochlea

A spiral-shaped cavity of the inner ear that plays a key role in the sense of hearing.

Retina

The light-sensitive layer of tissue at the back of the inner eye, which converts light images into electrical signals sent to the brain.

Pinna

The visible part of the ear that is outside the head, responsible for collecting sound waves and directing them into the ear canal.

Eardrum

A thin, cone-shaped membrane that separates the external ear from the middle ear, and vibrates in response to sound waves.