Which Statement Concerning Marketing Research Is Most Accurate

question 254

Multiple Choice

Which statement concerning marketing research is most accurate?

• A) The primary purpose of marketing research is to collect data for historical purposes.
• B) When collecting marketing research, people may be reluctant to tell you what you want to know.
• C) Marketing research, if done properly, will always result in a positive marketing result.
• D) People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E) Among those people who participate in market research studies, there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Definitions:

Direct Labour Costs

The wages and other expenses directly tied to the manufacturing of products or services, including wages of workers directly involved in production.

Fixed Indirect Labour Costs

These are labor costs that do not directly fluctuate with the level of production or sales, such as salaries of supervisors.

Budgeted Contribution Margin Ratio

The projected ratio that represents the difference between sales revenue and variable costs, expressed as a percentage of sales revenue.

Service Industry

A sector of the economy that provides intangible goods or services to consumers, such as health care, education, and financial services.