Specifying Constraints, Identifying Data Needed for Marketing Actions, and Determining

question 195

Multiple Choice

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would all take place during which step of the five-step marketing research approach?

• A) Define the problem.
• B) Develop the research plan.
• C) Collect relevant information.
• D) Develop findings.
• E) Take marketing actions.