The Data That Are Collected with a "People Meter" and Later

question 71

Multiple Choice

The data that are collected with a "people meter" and later published by Nielsen as national TV ratings are an example of ________ data when gathered.

• A) internal secondary data
• B) interactive industry data
• C) curated promotional data
• D) mechanical observational data
• E) sensitivity data

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Definitions:

Self-Report Measures

Assessment tools where individuals provide subjective reports on their own behaviors, attitudes, or feelings, commonly used in psychological and social research.

Heart-Rate

The speed of the heartbeat, typically expressed in beats per minute (bpm), which can vary based on factors like activity level, stress, health condition, and environmental conditions.

Intensity of Feelings

The degree of strength or depth of emotions that an individual experiences.

Bogus Pipeline Technique

A psychological experimental technique designed to elicit truthful responses by convincing participants their true attitudes are being measured via a fake polygraph test.