JD Power and Associates and Other Market Research Firms Recruit

question 14

Multiple Choice

J.D. Power and Associates and other market research firms recruit groups of consumers for ________, each of whom are paid to record all of their purchases on a regular basis. Businesses pay firms such as J.D. Power for their reports that answer the question, "How many times did our customers buy our products this year compared to last year?"

• A) focus groups
• B) experiments
• C) syndicated panels
• D) curated data mining
• E) mall intercept interviews

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Definitions:

Lease Contracts

Legal agreements that outline the terms under which one party agrees to rent property owned by another party.

Software

A set of instructions and data that tell a computer how to perform specific tasks.

UCC

In the United States, the Uniform Commercial Code serves as a full set of rules that direct every commercial transaction.

Merchants

Individuals or enterprises engaged in the wholesale or retail sale of goods or services.