Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 209

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

Understand the role of mental imagery in cognition and problem-solving.

Identify and differentiate between formal and natural concepts.

Comprehend the use and impact of prototypes in categorization.

Grasp the psychological processes involved in acquiring, retaining, and using knowledge.

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Definitions:

Geographic Area

A specific portion of the earth's surface distinguished by natural and/or human-made boundaries.

Slave Religion

The religious practices and beliefs developed by enslaved African Americans in the United States, combining elements of African, Christian, and other religious traditions.

African Traditions

The diverse cultural, religious, and social practices and beliefs that originated from the African continent and have been maintained or transformed through diaspora.

Christian Beliefs

Core principles and teachings of Christianity, based on the life and teachings of Jesus Christ and recorded in the Bible.