A Market Researcher Showed a Plain Print Ad of a New

question 101

Multiple Choice

A market researcher showed a plain print ad of a new brand of designer jeans to several groups of college students and asked the students to rate the quality of the jeans. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and again asked the students to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than previously. In this experiment, students' ratings of the new blue jeans served as the

• A) dependent variable.
• B) independent variable.
• C) social environmental force.
• D) secondary data.
• E) constraint.

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Definitions:

Counselor

A professional who provides guidance and support to individuals or groups on personal, social, or psychological issues, often requiring specialized training and licensure.

Efficacy

The ability to produce a desired or intended result, often used in the context of medical treatments or interventions.

Case Conceptualization

A process in psychotherapy and counseling that involves understanding the client's issues, how they developed, and the treatment approach.

Categories

Distinct groups or classes into which items or concepts are divided based on shared characteristics or attributes.