When Accessing a Database, Marketers Can Use Sensitivity Analysis to Ask

question 247

Multiple Choice

When accessing a database, marketers can use sensitivity analysis to ask ________ questions to determine how hypothetical changes in product or brand drivers can affect sales.

• A) "what if"
• B) results-oriented
• C) data warehouse
• D) internal data
• E) buying behavior

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Definitions:

Heart Race

A rapid heartbeat, which could be a reaction to stress, anxiety, exercise, or a medical condition.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.

Shaking

Involuntary rhythmic movements or tremors of the body, which can be caused by emotional stress, neurological disorders, or other medical conditions.

Reappraisal Process

A cognitive strategy that involves changing the way one thinks about a potentially emotion-eliciting event in order to alter its emotional impact.