In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 248

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.

• A) Carmex Twitter followers
• B) Carmex conversation velocity
• C) Carmex sentiment
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

80/20 Principle

A principle suggesting that 80% of effects come from 20% of causes, often applied to business, productivity, and economics contexts.

Territorial Management

A strategic approach in sales and marketing where geographic territories are allocated to sales representatives or teams for focused management and customer engagement.

Planning and Action

The process which involves setting objectives and outlining the steps required to achieve these goals.

Multivariable Account Segmentation

A strategy that involves categorizing potential or existing clients based on multiple factors or variables to tailor marketing and sales efforts more effectively.