Figure 8-6B -Consider Figure 8-6B Above. Suppose You Are an Owner of Owner

question 203

Multiple Choice

Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. If you wanted to target a heavy-use market segment based on the results presented, which would you select?

• A) 45 and older
• B) once a week or more
• C) 25 to 44
• D) once a month or less
• E) under 25

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Definitions:

Contemplation Stage

A phase in the Transtheoretical Model of behavior change where individuals are aware they have a problem and are thinking about overcoming it but have not yet made a commitment to take action.

Awareness Problem

A situation in which individuals or groups are unaware of important information, issues, or problems, often leading to misunderstanding or lack of action.

Precontemplation Stage

The initial stage of the Transtheoretical Model of change, where the individual is not yet actively thinking about changing a specific behavior.

Type II Diabetes

A chronic condition that affects the way the body processes blood sugar (glucose), characterized by high blood sugar, insulin resistance, and a relative lack of insulin.