The Total Sales of a Product That a Firm Expects

question 19

Multiple Choice

The total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts is

• A) a prognostication.
• B) a sales forecast.
• C) a guesstimate.
• D) marketing intuition.
• E) the market potential.

---

Definitions:

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, as opposed to relying on the pleasure principle.

Classical Freudian

Refers to the psychological theories and therapeutic methods developed by Sigmund Freud that emphasize unconscious motives and conflicts as the roots of human behavior.

Object Relations

A theory in psychology that examines the way individuals relate to others and situations in their environment, primarily based on early life experiences.

Cognitive

Pertaining to mental processes such as perception, memory, judgment, and reasoning.