Which of the Following Statements Regarding Global Brands Is Most

question 87

Multiple Choice

Which of the following statements regarding global brands is most accurate?

• A) A global brand has centrally coordinated marketing programs.
• B) A global brand is marketed under different names but uses identical ads for all markets.
• C) A global brand alters the product formulation or service for each geographical region.
• D) A global brand delivers varying benefits based on the GDP of each country.
• E) A global brand is a collaborative effort among several different transnational firms.

---

Definitions:

Oral Communication

The exchange of information or ideas through spoken words, as opposed to written or non-verbal communication.

Precise Information

Data or details that are exact, accurate, and clearly expressed, leaving little to no room for ambiguity or doubt.

Filtering

The process of screening, selecting, or reducing information to manage what is passed through to avoid information overload or to emphasize certain data.

Negative Feedback

A process or response where the results of a behavior or action are used to decrease or dampen further occurrence of that behavior or action.