A Consumer Journey Map Is a Visual Representation of

question 178

Multiple Choice

A consumer journey map is a visual representation of

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
• D) a brand's offerings and how they align with various target markets.
• E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

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Definitions:

Dynamic Nature

The characteristic of systems, organizations, or processes to be continually changing or evolving over time in response to various factors.

Goal-directed Manner

A behavior or process that is focused and organized towards achieving specific objectives.

Internal, Controllable Events

Events or occurrences within an organization that can be managed or influenced by the organization's actions and decisions.

Need Structure

The requirement for organizational structures and systems to efficiently allocate resources, define roles, and coordinate activities towards achieving goals.