A Consumer Journey Map Is a Visual Representation of

question 178

Multiple Choice

A consumer journey map is a visual representation of

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
• D) a brand's offerings and how they align with various target markets.
• E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

---

Definitions:

Total Cost

The complete cost of producing or acquiring goods, including variable and fixed costs.

Ending Inventory

The total value of goods available for sale at the end of an accounting period, calculated before any year-end adjustments.

Raw Material Purchases

The total cost incurred for buying materials that are used in the manufacturing process of goods.

Cash Payout

The distribution of funds or payments, often from a corporation or investment, to shareholders or investors.