If You Were Responsible for Marketing Communications at a Company

question 62

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have someone else in France translate the French into American English.

• A) back talk
• B) back translation
• C) double talk
• D) double entendre
• E) double indemnity

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Definitions:

Institutional Sociological Theories

Theories focusing on the role of established institutions in shaping social behavior, norms, and values.

Interactional Sociological Theories

Theories focusing on how daily encounters and communications construct the larger structure of society through norms and roles.

Psychoanalytic Feminism

A theoretical approach that combines feminist and psychoanalytic theories to examine the ways in which gender, sex, and sexuality are shaped by unconscious processes.

Liberal Feminism

A branch of feminism that seeks gender equality through political and legal reform within the framework of liberal democracy.