Even Though Exxon Adapts Its Gasoline Blends for Different Countries

question 146

Multiple Choice

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

• A) product extension.
• B) product customization.
• C) product adaptation.
• D) dual adaptation.
• E) dual integration.

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes.

Preferences

Individual choices or inclinations towards certain options, objects, or outcomes over others.

Heuristics

Simple, efficient rules, either hardwired by evolutionary processes or learned, which help individuals make decisions, come to judgments, and solve problems when facing complex situations or incomplete information.

Rational Model

A decision-making model that assumes individuals will make decisions based on logical analysis, aiming to maximize outcomes by evaluating all possible alternatives.