Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 209

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

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Definitions:

Experimenter's Orders

Instructions given by researchers to participants in an experiment, which can influence the behavior or responses of those participants.

Obedience

The act of following orders or commands from those in authority, often studied within social psychology to understand how individuals respond to authority figures.

Implicit Prejudice

Unconscious biases or attitudes towards certain groups of people, which can influence behavior without the individual being aware of it.

Mere Exposure Effect

The phenomenon that repeated exposure to novel stimuli increases liking of them.