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Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.
Target Market
A specific group of consumers at which a company aims its products and services.
Marketing Program
A strategic plan that outlines a company's advertising, sales, and marketing efforts to promote its products or services.
Specific Groups
Defined segments of a population identified by shared characteristics or interests, often targeted in market research, public policy, or social initiatives.
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