Which of the Following Statements About the VALS Framework Is

question 80

Multiple Choice

Which of the following statements about the VALS framework is false?

• A) Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression.
• B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
• C) The VALS framework seeks to explain why and how consumers make purchase decisions.
• D) The VALS framework identifies eight consumer segments.
• E) A consumer's gender and age have the most substantial effect on placement within a VALS consumer segment.

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Definitions:

Base Year

A specific year against which economic or financial data is compared to measure changes and trends over time.

Price

The amount of money required to purchase a good, service, or asset.

Inflation

The speed at which prices for general goods and services go up, resulting in a decline in how much money can buy.

Economy's Overall Price Level

The average of current prices across the entire spectrum of goods and services available in the economy, indicating inflation or deflation trends.